Expansion Plan

ROLE

Graphic Designer, Copy Editor

TOOLS

Illustrator, InDesign, Photoshop

About the Project

Nonprofits need to be able to communicate their mission, vision, and annual goals clearly with their donors to meet their funding goals. Cru, a religious organization whose main focus is empowering the spiritual growth of college students, is no different. The annual Campus Expansion Plan is a joint effort between executive leadership, fund development teams, and the in-house creative agency to cast vision, share success stories, and project financial goals for the coming year to major donors.

For the 2020 CEP booklet, I worked as the primary designer, collaborating closely with the team as we developed this project from brainstorming to final print preparation. The booklet was shared with over 5,000 major donors nationwide and presented at the annual Leadership Summit to over 1000 key stakeholders.

Since this project covered a lot of statistics and numbers, a clear visual direction was needed to inform imagery and infographic design. A set of icons was developed to represent different strategic content. Styles were implemented to reflect the brand style guide and bring unity to icons and infographics.